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amorae
Vol. 1
2023
branding
1. the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
By: amorae
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Your brand is your story.
Branding is an essential part of building loyal relationships. It is much more than a logo design or a catchy slogan. It is the reason that you do what you do. Many business owners and entrepreneurs miss this step and it is THE most important investment in any business. Think of it like this.... Your marketing and sales strategies are the roof of house and your brand is the foundation. Not strategizing your brand is trying to put the roof on before the foundation is poured.
It's. just. not. possible.
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6 Ways a Strong Brand Positively Impacts Your Business
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Tells your story
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Increases awareness and sales
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Builds trust and credibility
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Taps into the power of psychology
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Creates an authentic connection
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Inspires and motivates
Brand is the sum total of how someone perceives a particular organization.
It's about shaping that perception and connecting good strategy with good creativity.
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