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amorae
branding
1. the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
By: amorae
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Your brand is your story.
A brand is not just a logo or a tagline, but a whole system of messaging, visuals, and values that represent your business. It's the story that you tell about who you are and what you do, and it's what makes people align with you. It is much more than a logo design or a catchy slogan. It's what defines a business and what makes it stand out. It is not just a visual representation but a feeling that customers have about a business that ultimately leads to their alignment and loyalty.
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What is a heart-centered brand?
It understands what drives their customers' needs, desires, and challenges. And they use that understanding to provide solutions and services that create long-lasting relationships. It means being transparent, authentic and committed to creating value for your customers. It's about empathy, understanding and building a community.
Branding is how someone perceives a particular organization.
It's about shaping that perception and connecting good strategy with good creativity...
and love.
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